JOHN HICKS

CRUZ CMBT specializes in custom, U.S. made lifestyle and performance apparel for MMA athletes. Drawing on a variety of athletic cultures and influences from surf, skate, boxing, etc, I worked with Ryan, the owner, to create a fashion forward MMA apparel brand that offers a refreshing departure from most MMA apparel lines.

Jason Robbins: Video production

“Together, We Can Make A Difference”

In this campaign for The United Way, posters were affixed to elevator doors to visually demonstrate the United Way theme, "Together we can make a difference".

“The Right Tool For Any Job”

Dallas Stars program ad supporting the sports medicine center at the Medical Center of Arlington.

Credits: Hockey stick x-ray courtesy of the Medical Center of Arlington. Yes, I broke a hockey stick and had it imaged.

I worked with Downtown Dallas, Inc to implement their new branding and extend their reach to the downtown Dallas market by helping them create a mobile website, an updated wayfinding map, and an integrated loyalty campaign called Urban Ambassadors.

The mobile site allows visitors to quickly locate downtown Dallas' offerings such as dining, shopping, entertainment, arts and culture, and helps them get around with helpful tools for transit and parking.

The Urban Ambassadors campaign consists of a brochure, microsite, outdoor advertising, email templates, and membership cards.

Downtown Dallas, Inc. created the Urban Ambassador program as an initiative to mobilize a grassroots group of passionate individuals with a desire to take an active role in the Downtown community. Urban Ambassadors aim to participate, engage, and build community in Downtown Dallas—advocating and shaping the future of Downtown, spreading the word about the new Downtown, and supporting its business, arts and public space.

Credits:
Nathan Ford: Mobile site development.
Sean McGinty: Urban Ambassadors photography